Building Bridges

The Building Bridges project enables companies to communicate their sustainability exposures and practices more effectively to investors by focusing on mainstream investor relations. Through investor targeting, direct communications and developing relevant information about sustainable business strategies, companies can create a virtuous circle that improves the depth and quality of investment research, investor understanding and capital allocation decisions.

The Challenge

Investor interest in companies’ exposure to and management of sustainability issues is broadening, deepening and starting to impact company valuations. However, many corporate teams do not yet feel equipped to communicate meaningfully and efficiently with investors on sustainability issues. This creates an opportunity to develop skills and supply data that strengthens the ability of investor relations managers to lead their firm’s sustainable investor relations activity.

The Business Case

Companies should integrate and model their sustainability communications on their financial communications to investors. They should use established investor relations practices to target investors with messages that appeal to mainstream investors as well as to sustainability specialists. Using these tried and tested methods makes efficient use of management time, enables consistent engagement with all investors and ensures that material sustainability factors become appropriately reflected in stock valuations.

The Business Solution

Source: www.wbcsd.org